With their looks, Scandinavians keep proving their flair for fashion. We’ll show you what’s behind the trendy Scandi style.

If you scroll through the Instagram profiles of Skandi women or if you look around the streets of Copenhagen, Stockholm, and Co., you will quickly notice: Scandinavian women look damn stylish. No wonder that we not only look at the interior designs of the north but also like to be inspired by the Nordic style of clothing.

But what makes the look of Scandinavian women so special? We’ll tell you what’s behind the trendy Scandi style and show you how you can easily restyle the Nordic look.

# 1: Scandinavians love clean looks

The Scandi look lives from clean and minimalist clothing. Therefore, the most important styling rule in Scandinavian fashion is: less is more! The style of Scandinavian women is characterized by calm, unexcited, and minimalist clothing without much chichi. Classic blue jeans, a white shirt, and a high-quality coat in a straight cut, and the Scandi look is ready.

Skandi women’s shoes and accessories are relaxed and elegant at the same time. A pair of bright sneakers or black ankle boots in winter, as well as individual, filigree pieces of jewelry, are enough to give the Nordic outfit the finishing touch. Also, Scandinavian women wear subtle make-up and leave their hair open very calmly or tie it to the deep-seated bun.


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Tine Andrea (@tineandreaa)’in paylaştığı bir gönderi ()

# 2: Skandi women rely on calm colors

Striking color and pattern combinations are rarely seen in the Scandinavian look. Instead, women from Stockholm, Copenhagen, and Co. prefer to use neutral, earthy tones such as white, brown, beige, gray, and black. They also love fashionable tone-on-tone combinations.

If bright colors and colorful patterns are used, then always well metered. Because with the Scandi style, multiple bright colors and different prints are never mixed.


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Pernille Teisbaek (@pernilleteisbaek)’in paylaştığı bir gönderi ()

# 3: The Scandi style is timeless and classic

Scandinavians don’t run after every trend, but rather prefer simple Basics. They can be combined, again and again, are timeless and can be combined here and there with new trend parts.

It is important to note that the basic pieces should fit perfectly and be of good quality. Because Scandi women attach great importance to high-quality materials and cuts.

# 4: Scandi fashion is practical and casual

The Nordic style is not only timeless but above all one thing: practical. Scandinavian women prefer to be casual and prefer to wear casual pieces that are also wearable in everyday life instead of chic dresses and high heels. And they prove that practical fashion can be extremely fashionable and stylish.


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Jeanette (@_jeanettemadsen_)’in paylaştığı bir gönderi ()

# 5: Straight cuts are crucial

Flounces here, frills there and even more frills there – not so with the typical Scandi style. Just like the colors, the cuts of Scandinavian fashion are reserved and clear. This can e.g. a boxy sweater, a straight coat, or a simple hanger dress.

Also, Scandinavians prefer to wear their clothes too far rather than too tight. Keyword “oversize”!

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